Your salon is full.
Your bank account isn't.
Most salon owners are working harder than ever and taking home less than their staff. We know — we've been there. We fixed it. Now we teach it.
"The truth is you have never been taught how to run a business. You know you're faking it. And that's not your fault." — Carl & Belinda Keeley
Practitioners.
Not cheerleaders.
Carl and Belinda Keeley still run their own salons. They are not coaches who used to be in the industry — they are salon owners who coach. Chumba Warragul opened in 2003. Chumba Chapel St in 2008. They know what it costs, what it earns, and what it takes.
They hit the same wall you're hitting — awards, staff, clients, brand, and no idea what to do with the money flowing in and out. No training existed for salon finances, so Carl built the systems from scratch. Two years to build them. Ten years to test them in real salons. Then they taught them to others — and it worked.
Today they consult to some of Australia's highest-turnover salons and have coached over 100 salon businesses. In less than ten minutes they can pull a salon apart financially and diagnose exactly what's broken.
"It took two years to build the systems and ten years to test them. Today we can pull a salon apart financially in under ten minutes."
The Salon Maths book — a complete financial literacy reference for Australian salon owners. 75 chapters. Every number. No fluff.